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Brand design refers to the creation and management of the visual elements and distinctive characteristics that define a company, product, or service.
A logo, color scheme, typography, imagery, packaging, website design, app design, and more. Brand design is about creating a full identity for a company and ensure consistency across all channels and touchpoints.
For 88% authenticity is a key factor when deciding what brands they like and support
This demand extends to Gen Z as well. Millennials and Gen Z consumers expect businesses to care about more than just their profits, and if they fail to see that from a brand, they won’t hesitate to look for another brand that does.
Brand design refers to the creation and management of the visual elements and distinctive characteristics that define a company, product, or service.
A logo, color scheme, typography, imagery, packaging, website design, app design, and more. Brand design is about creating a full identity for a company and ensure consistency across all channels and touchpoints.
For 88% authenticity is a key factor when deciding what brands they like and support
This demand extends to Gen Z as well. Millennials and Gen Z consumers expect businesses to care about more than just their profits, and if they fail to see that from a brand, they won’t hesitate to look for another brand that does.
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